2 ways Performance Marketing can help your business?
Be Strategic, Increase Leads
A clear SEM strategy defines the area of your business where you want to drive your customers. A well-executed strategy ensures you drive more customers to the most relevant part of your website based on your customers’ search.
Relevancy to the customer is key if a customer is searching for your product or service, getting them to the right page on your website benefits both you and your customer. As a result, providing your site is effective, the more search-related web traffic, the more leads you’ll receive.
Pay a little extra
A page in Google’s number 1 spot is 10 times MORE likely to receive a click versus a page in the number 10 position and only 0.78% of Google users click something on the second page.
A strategic Pay Per Click campaign can complement your sales campaign by driving customers directly to the relevant page. And because an Adwords campaign is so measurable you’re able to tweak the campaign at any point. As a result of this, you can ensure each ad is providing the most effective results.