EMAIL DESIGN & EXECUTION
Do you have a specific objective to hit, product to sell or service to promote? 2DOG Marketing can provide a one-off email or a series of emails targeting the right audience ensuring that it’s built to gain the best open rate and implementing the right call-to-action.
- Flexible packages to suit your budget
- One-off or multiple email campaign
- Mailchimp, Hubspot, Campaign Monitor, Active Campaign proficient
EMAIL NEWSLETTER
Do you have customers itching to hear your latest news or do you have customers that don’t know yet that you have the product or service for them? 2DOG Marketing can write, build and distribute your company branded newsletter – whatever topic you want to include, 2DOG Marketing can write it.
- Flexible packages to suit your budget
- Original content generation
- Follow-up newsletter activity review and insight report
RECIPIENT LIST BUILDING
Do you have a good target list? Is it GDPR compliant? A qualified email list should be a number one priority. As a result, the email open rate, and therefore, your return on investment will be much higher. 2 Dog Marketing can work with you to create a solid email list through use of your social media channels, your website and list purchasing.
- Flexible packages to suit your budget
- GDPR compliant list generation
- Work across all digital channels
2 ways Email Marketing can help your business?
01
The better the list, the more cost-effective the email
Put bluntly, social media can generate sales leads, it’s no longer about increasing ‘likes’ on Facebook or followers on Twitter. Social Media gives you You’re taking a gamble when you send an email, gambling that your customer is in the market for your product or service at that time or at least in the near future. You, therefore, need to ensure that your customer list contains qualified, up to date information and is targeting the demographic your business attracts. Blanket emails ARE NOT good returns on your investment.
By collecting emails from your website you can at least start to collate customers that are interested in your product. Be proactive, ask visitors to your site if they’d like to receive updates from you.
02
Keep your business top-of-mind
A regular newsletter can provide a regular reminder of the products and services that your business has to offer. By using the newsletter as a soft sell, informing rather than hard-selling, the customer is more likely to engage with your newsletter content, and when the time comes, it’ll be your product the customer thinks of when they’re ready to purchase. Messaging, ‘likes’, ‘follows’, shares are all ways in which customers engage with your brand. As a result, you can control that by the type of content you choose to share with them.
