2 ways Email Marketing can help your business?
The better the list, the more cost-effective the email
Put bluntly, social media can generate sales leads, it’s no longer about increasing ‘likes’ on Facebook or followers on Twitter. Social Media gives you You’re taking a gamble when you send an email, gambling that your customer is in the market for your product or service at that time or at least in the near future. You, therefore, need to ensure that your customer list contains qualified, up to date information and is targeting the demographic your business attracts. Blanket emails ARE NOT good returns on your investment.
By collecting emails from your website you can at least start to collate customers that are interested in your product. Be proactive, ask visitors to your site if they’d like to receive updates from you.
Keep your business top-of-mind
A regular newsletter can provide a regular reminder of the products and services that your business has to offer. By using the newsletter as a soft sell, informing rather than hard-selling, the customer is more likely to engage with your newsletter content, and when the time comes, it’ll be your product the customer thinks of when they’re ready to purchase. Messaging, ‘likes’, ‘follows’, shares are all ways in which customers engage with your brand. As a result, you can control that by the type of content you choose to share with them.