2 ways brand management can help your business?
Your brand should represent the ethos of your business and should be consistent across every part of your organisation. What do you want your business to be known for? Whatever it is, every external and internally facing document needs to be reflective of this. As a result, your brand ethos will be engrained throughout your business.
Be visually different
Visually your brand needs to stand out from the competition. With the average consumer being exposed to over 5000 ads per day, your brand needs to catch the eye across all marketing platforms.
Your visual identity needs to be consistent too. By having multiple logos or straplines you’re only diluting the power of your brand. A consistent, visually striking identity will allow a consumer to recall your brand. As a result they may recall your brand over a potential competitor.