2 ways Social Media Marketing can help your business?
Be Strategic, Increase Leads
Put bluntly, social media can generate sales leads, it’s no longer about increasing ‘likes’ on Facebook or followers on Twitter. Social Media gives you the ability to put your product or service in front of MILLIONS of people. As a result generating more leads for your business.
My message would be – be strategic. Use your social channels to promote a specific area of your business targeting the right people, on the right channels, with the right content – and make sure there’s a call to action!
Social media gives you the ability to create millions of relationships. Facebook, LinkedIn, Twitter, Instagram all have mechanisms to help form relationships with your customers. Messaging, ‘likes’, ‘follows’, shares are all ways in which customers engage with your brand. As a result, you can control that by the type of content you choose to share with them.
Listen to your customers, not just reading comments or messages but identify which posts your customers are engaging with the most. Change your content to meet the desires of your customers.